Job Description:

Pioneer PBS

Granite Falls, MN


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Pioneer PBS, located in beautiful Granite Falls, MN, invites applications for the position of President and General Manager. This position is responsible for the overall vision, leadership, strategic direction and success of Pioneer PBS. Working closely with Board of Directors and other community and public sector leaders, this position provides leadership and direction in the strategic development and funding of programs and activities.



Duties and Responsibilities:

  • Embrace Pioneer PBS’ values, vision and strategic mission, and actively work towards implementing its goals of inclusion and diversity
  • Serve as the public face of Pioneer PBS and be the lead promoter in our broadcast communities
  • Review financial statements, Direct business activities, Coordinate day-to-day operations of the station
  • Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency
  • Manage the creation and execution of the organization’s overall annual operating plan and budget in a way that results in fiscal stability and health as determined by the annual financial audit
  • Ensure compliance with all CPB grant regulations, state grant requirements, FCC rules, IRS rules, financial security guidelines, insurance requirements, and nonprofit good governance principles
  • Represent Pioneer’s interest to PBS and other public service media organizations and associations
  • Serve on the board of directors for the Minnesota Public Television Association (MPTA), and the Friends of MPTA
  • Oversee the strategic direction for the station, based on strategic plans and direction from the board of directors
  • Lead a staff of 25, including a management team of seven, to create an effective, positive and respectful workplace for all
  • Act as the station’s primary liaison with the Minnesota State Legislature
  • Engage in facilitating relationship-based philanthropy in support of fundraising goals
  • Manage relationships or agreements for content distribution (cable, satellite, OTT, online, other providers or distributors)
  • Stay current with technological trends affecting the creation and distribution of content, and with related business and nonprofit trends
  • Participate actively in on-air fundraising or other on-air work as needed





Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, and coordination of people and resources.


Legislative Processes and Public TV funding sources— Knowledge of state and local legislative processes for assessing financial support. This includes being able to work with our local and state legislators and other public servant, answer questions about the station, its services to the communities it serves, and to provide education to and serve as a liaison with the local, state and federal officials and legislators.


Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, and personnel management techniques. This includes performing the tasks of guiding and directing subordinates, setting performance standards, monitoring performance, coaching and developing others, including implementing cross-training and succession planning.


Grant-Funding, Economics and Accounting — Knowledge of important PBS Grantor and Underwriter priorities, and economic and accounting principles and practices: Corporation for Public Broadcasting funding guidelines, banking and the analysis and reporting of financial data.


Marketing — Knowledge of principles and methods for promoting membership in and viewership of Pioneer Public TV and utilization of its educational programming services. This includes knowledge of consumer trends and marketing strategies and tactics, including use of digital platforms as fundraising methods.


Production -Knowledge of Public TV production processes, including familiarity with digital and other non-broadcast platforms for providing content to viewers, quality control, costs, and other techniques for maximizing the production and creative potential of the station.


Computers, Electronics, Equipment — Knowledge of digital platforms relevant to Public Television, electronic equipment, and computer hardware and software, including trends in engineering and applications and programming. Knowledge of basic data security procedures.



Skills and Abilities:

  • Passion for providing high-quality services to rural communities
  • Social perceptiveness
  • Ability to adapt to changes in technology in a fast-paced environment
  • Ability to understand the changing and important realities of public accountability—from social media to community visibility to legislative expectations
  • Ability to build and maintain trusting relationships with community partners, funding organizations, and lawmakers
  • Ability to maintain a good-humored approach, particularly when working under deadlines
  • Ability to innovate and adapt to change, including changes in both viewership and workplace demographics
  • Ability to identify and access the development need of others and to implement strategies to improve performance and processes
  • Ability to build effective teams both in the workplace and in the community, and to delegate authority when appropriate
  • Demonstrated skill in conveying information in a concise and effective manner; and to likewise engage in active listening to give others full attention to what is being said and to respond in a manner which demonstrates that complex issues are identified and options to be appropriately evaluated



Experience and requirements:

  • Minimum five years of experience in leadership positions
  • Demonstrated skills in public presentations
  • Demonstrated integrity via a strong record of proven accountability to internal and external constituencies
  • Experience in electronic media environments
  • Experience with government relations
  • BA in communications or equivalent experience
  • Experience in working with boards, particularly in highly visible nonprofit organizations
  • Demonstrated skill in fiscal management, human resources, and public presentations



Reports to: Board Chairman and Board of Directors

Direct Reports: Station Manager/Director of Engineering, Communications Director, Finance Director, Individual Planned & Major Gifts Director




Pioneer PBS is being assisted in this search by Livingston Associates.  Inquiries are welcome with Livingston Associates. For consideration, please visit the full job posting and apply online at


Pioneer PBS is an Equal Opportunity Employer


Search Assistance by Livingston Associates

Inquiries are welcome with Livingston Associates



About Pioneer PBS   

Pioneer PBS is based in Granite Falls, Minnesota and operates transmitters in Western Minnesota: KWCM-Appleton (Channel 10) and KSMN-Worthington (Channel 20), and translator K-08 near Fergus Falls. As a full member of PBS and a community licensee, the station has been operated by the nonprofit West Central Minnesota Educational Television Company since it went on the air in 1966. With a staff of 25 and an operating budget of nearly $3 million, the station produces seven local series. Local productions have earned Upper Midwest Emmy Awards for the past seven years in a row, with three Emmy awards in 2019 alone. Over the past four years, the station eliminated long-term debt, finished its first-ever capital campaign, and moved into a new 18,000-square foot state-of-the-art studio facility on six acres of land in the scenic Minnesota River Valley.



Job Location: 
Granite Falls, MN
United States
Job Category: 
Customer Service
Human Resources
Project Management
Job Type: 
Full time
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