Job Description:

Assistant Director, Station Products

Department: Station Strategy & Development

Corporate Area: Station Services

Status: Full-time/Regular/Exempt

Supervisor: Director, Station Products & Innovation


The Station Products & Innovation (SPI) team works to maximize the quality and impact of PBS Digital’s product and service offerings. Specifically, SPI strives to improve PBS member station success in reaching new audiences, engaging their audiences across platforms, and opening new opportunities for revenue.

The Assistant Director, Station Products, provides product and strategic support to public media member stations as part of PBS Digital’s Station Products and Innovation (SPI) team. Key functions of the position include managing product communications, handling community building functions between PBS and member stations, liaising with PBS Digital’s product teams,  and assisting with product rollout to member stations.

The ideal candidate for this role possesses a strong background in digital technologies, marketing or communications and a keen understanding of PBS member stations or other membership groups, as well as a strong customer service orientation.

Key responsibilities will include, but are not limited to:

  • Assist in managing PBS Digital’s product development on behalf of member stations as stakeholders, specifically Curate and Station Manager. Support with other products as assigned.
  • Strategize, manage, and develop product and digital initiative communications, updates, and training opportunities.
  • Manage PBS Digital’s relationships with a group of member stations to provide:
    • product rollout, training, and continuing implementation resources
    • guidance on use and deployment of PBS Digital tools and products.
    • strategic advice for stations’ senior management (e.g. CEOs, GMs, and Executive Directors).
    • advocacy for stations/stakeholders to internal product managers and developers.
  • Coordinate with the Director, Station Products & Innovation and other PBS departments to carry out related strategic projects on behalf of PBS Digital and PBS Station Services, including developing deployment plans for new or enhanced product releases and implementing those plans on behalf of senior management when assigned.
  • Gather and interpret information (both anecdotal and data driven) about stations’ product use and needs; communicate that information to appropriate PBS Digital Product Managers and senior leadership; as needed, work with other PBS Digital teams to develop and implement solutions and/or new initiatives that improve stations’ experience with Digital products.
  • As required and assigned, represent PBS Digital at public broadcasting and industry events; this may include leading or moderating presentations at key stakeholder meetings.
  • As needed, work with relevant stakeholders to build business case justifications for further digital product enhancements.
  • Independently engage member stations as partners to gather and aggregate input on products and services (available from PBS Digital or other sources).
  • Translate stations’ problems and needs into proposed product improvements for technical developers
  • Advocate for all stations, ensuring that their needs are communicated throughout PBS
  • Promote an environment of collaboration and inclusion, ensuring programs and projects are represented by a diverse group of voices.
  • Provide regular project updates, including station on-boarding status for PBS Digital staff.
  • Organize events promoting collaboration among PBS member stations, such as in-person training, station summits, annual conferences, and strategic consultations
  • Share in the management of online products and services as assigned
  • Other duties as assigned

Requirements for success:

  • 1-3 years’ work experience, including working with digital tools and distribution channels, and/or similar experience in providing customer support for media enterprises. Familiarity in using digital resources, platforms and tools.
  • Bachelor’s degree or equivalent combination of education and work experience in communications, media, technology, marketing or related field preferred.
  • Ability to interact with all levels of multi-faceted, fast paced corporation
  • Excellent communication and diplomacy skills essential
  • Strong editorial background
  • Experience with digital resources, platforms, tools, and social media
  • Experience in development of online service helpful
  • Excellent oral and written communication skills
  • Excellent phone manner / customer service skills
  • Superior organizational skills and attention to detail
  • Resourceful, self-directed, and flexible team player
  • Strong skills in typing/word processing, graphic design, spreadsheets, electronic communications systems
  • Must have received or be willing to receive the COVID-19 vaccination by date of hire to be considered. Proof of vaccination required.

PBS is an Equal Opportunity Employer in accordance with the EEOC and the Commonwealth of Virginia.

Job Location: 
Arlington, VA
United States
Job Category: 
Job Type: 
Full time