Job Description:

We’re looking to hire a Manager, Online Fundraising for our Membership Marketing and Development Services team. You’ll be responsible for day-to-day implementation of our online fundraising and engagement program through email, website promotions, and other digital channels. You will lead digital fundraising and engagement activities, and develop and implement strategies to support fundraising.

On an average day, you can expect to:

  • Work with department leadership to create an annual plan, supporting creation and execution of various communications.
  • Think outside the box. You’ll think of new strategies to enhance our digital fundraising efforts.
  • Write. You’ll be writing emails, landing page and other digital copy to reach fundraising and engagement goals.
  • Analyze campaign metrics and send results to key stakeholders, which include recommended strategies.
  • Collaborate with coworkers in other departments.
  • Plus, other projects/assignments as needed.

To be successful in this role, you’ll need to implement our current fiscal year fundraising plan within budget and maintain our vision.

You must have:

  • Experience developing and implementing successful digital fundraising strategies.
  • An analytic mind, where you can make sense of reports and provide solutions.
  • Strong copywriting skills, particularly in fundraising and donor cultivation communications.
  • Experience building and maintaining donation forms, surveys, and other user engagement features.

You should have:

  • A college degree in marketing, public relations, or a related field.
  • Four years’ experience, with increasing responsibility, in online marketing, which should include generating online revenue and/or online project management.

About us:

Founded in 1961, WETA is Washington, DC’s leading public broadcasting station. As a PBS and NPR member, we not only serve the DC metro area with our local programming and classical radio station, but also the nation with Washington Week, PBS NewsHour, and our partnerships with Ken Burns and Henry Louis Gates, Jr.

Our staff comes from very diverse backgrounds, but we all have one thing in common; we believe in our mission and the service we provide to the public.

Job Location: 
Arlington, VA
United States
Job Category: 
Monday, September 30, 2019
Job Type: 
Full time
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To apply through our online application, please click here to be directed to the careers page at WETA. To confirm that a WETA or PBS NewsHour job posting is under recruitment, please visit our websites for our current job postings list: and

WETA is an equal employment opportunity employer.  WETA does not discriminate against employees or applications on the basis of race, color, religion, gender, age, national origin, citizenship status, disability, medical condition, genetic predisposition or carrier status, military or veteran status, sexual orientation, gender identity or expression, marital status or any other characteristic protected by applicable local, state or federal law.