Digital Marketing Manager
Job ID: 28255
Location: Tampa, Florida
Dept. Number /Name: 0-0662-000 / WUSF-FM
College Division: UCM-Broadcasting
Salary Plan: Administrative
Hiring Salary/Salary Range: $62,500 - $74,000
WUSF Public Media is a comprehensive public media organization that operates an NPR news and jazz radio station and an all-classical music radio station, and provides digital content online, through newsletters, podcasts and social media and serves a weekly audience of greater than 350,000. It is a department of the University of South Florida, with 70 employees and a budget of $11 million and provides internships to students. WUSF Public Media's main studios are on the USF Tampa campus, with a broadcast and music performance studio on the USFSM campus and an office and news production studio on the USFSP campus.
The Digital Marketing Manager oversees the digital services department along with assigned digital projects of moderate to high complexity originating within the organization and as collaborations and partnerships with entities outside the organization. This position is responsible for marketing, brand campaigns, assembling the project team, assigning responsibilities, and managing schedules and resources to ensure timely completion of assigned projects. While the Digital Marketing Manager may or may not be the direct supervisor of all the staff assigned to a project, he or she is responsible for the effective management and direction of those staff when their time is allocated to a project under the Digital Marketing Manager's supervision. Project scope can include: brand marketing strategies, graphic design, copywriting, website design, website conversion, social media campaigns, email marketing campaigns, Mobile App and Smart Speaker strategies and podcasts.
- Develop a project schedule and plan to ensure timely completion of the project. Must be able to manage multiple projects simultaneously. Apply project management tools and tracking systems to manage and report on all aspects of project progress.
- Assemble the project team, identify competencies, and assign resources to development tasks appropriate to each individual's knowledge, skill, and abilities. Communicate project goals, monitor project progress, and adjust resources as necessary to keep the project on track.
- Utilize project resources and serve as an individual contributor to analyze user experience and digital asset performance, determine and evaluate potential solutions, provide copywriting and edit copy from others, develop system/process specifications and requirements, and design brand awareness campaigns that meet our user's needs.
- Additional duties as assigned.
Minimum Qualifications: This position requires a Bachelor's degree in communication, marketing, public relations, technical writing, digital media, or related field, with 4 years of experience in related positions; or a Master's degree in the fields listed above and 2 years of experience
Preferred Qualifications: General knowledge of WordPress, Google Analytics, Google Ad Manager, Basecamp, Adobe Creative Cloud, HTML and CSS. Understanding and experience with utilizing email marketing platforms, social media platforms and other digital marketing tools. Graphic Design skills a plus.
Information for Applicants
This position is subject to a Level 1 criminal background check.
Job Opening Number: 28255
Posting Date: 08/27/2021
Posting End Date: Open until filled
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The University of South Florida is a high-impact global research university dedicated to student success. Over the past 10 years, no other public university in the country has risen faster in U.S. News & World Report's national university rankings than USF. Serving more than 50,000 students on campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF is designated as a Preeminent State Research University by the Florida Board of Governors, placing it in the most elite category among the state's 12 public universities. USF is a member of the American Athletic Conference.
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