Job Description:

Reports to: Vice President of Impact and Engagement Strategy

Job Description:

American Documentary Inc. (AmDoc), the dynamic Brooklyn based non-profit, seeks a self-starter with an entrepreneurial spirit and interest in public media, non-fiction storytelling, emerging media, and local/global social justice issues for their open Director of Station Relations position. AmDoc produces the award-winning PBS series POV and its related interactive and short content, as well as America ReFramed on the WORLD Channel, and several field building initiatives.

The Director of Station Relations creates long-term strategies and tactics for building new audiences and audience retention over a sustained period of time through station relations, organizational partnerships and special projects. The strategies incorporate building relationships, community, and substantive conversation and participation which leads to loyalty, retention, and customer identification with the brand. The Director of Station Relations position is relationship-based, and requires working across multiple platforms and AmDoc departments for effective in-person and digital space engagement. POV Engage is comprised of two director-level positions: Director of Station Relations and Director of Community Engagement and Education. Both directors share responsibility in supervising the Community Partnerships Associate.

Essential Duties and Responsibilities:

STATION RELATIONS & MARKETING

  • Spearhead AmDoc’s PBS station relations strategy, in concert with leadership and programming colleagues.
  • Create and refine strategic station relations/marketing campaign plans that increases nationwide carriage of POV films, while simultaneously building audience and promotional buzz for POV broadcasts, POV Shorts and POV Spark.
  • Develop and expand the POV/AmDoc audience and brand potential by serving as a collaborative partner with PBS stations’ leadership teams, primarily with programmers and engagement specialists, as well as communications and digital teams teams as needed.
  • Work with PBS theatrical distribution team on station relations for POV films
  • Build a culture of collaboration and innovative thinking in pursuit of shared station and broadcast goals by creating station relations/marketing strategies.
  • Maintain Station Relations database listing key partners, collaborations, national demographic data, and audience analytics.

AUDIENCE ENGAGEMENT

  • Lead the POV stations team (comprised of communications, social media, community engagement and digital specialists, in partnership with PBS station teams) with goals to increase engagement and influence that will retain existing viewers and increase build strategies to attract new viewers.
  • Proactively establish creative opportunities for audiences to connect with POV’s content by developing strategic plans, and collaborate with Audience Development to create key marketing and promotional messaging.
  • Lead efforts to measure and report on the performance of audience engagement initiatives, using analytics to measure results and taking action to improve outcomes.
  • Implement creative, bold, and innovative thinking for the station efforts surrounding the series, while staying abreast of new tools, promotional trends, and campaigns that are being currently used effectively in the station relations/marketing industry.
  • Develop strategic and tactical marketing aimed at stations for rebroadcasts of POV films (including POV Shorts) in rights.
  • Work in partnership with the External Affairs department to leverage station social media and digital marketing campaigns while out of the season broadcast to increase audience size and quality engagement for POV and POV Shorts.
  • Facilitate creative brainstorming sessions, and work with departments to implement the process and tactics, while refining project ideas as they unfold in the marketplace.

SPECIAL PROJECTS

  • Design and implement station specific funded positions and programming.
  • Produce OSF “Our America: Documentary in Dialogue” series in collaboration with stations, design and implement engagement framework.

CONNECTING INTERNAL DEPARTMENTS AND STATIONS

  • Identify, research and initiate institutional partnerships for collaborative projects in concert with relevant AmDoc departments.
  • Establish industry and institutional partnerships for creative programs that are suited to new, unique, and unmet needs of public media.
  • Work with AmDoc’s communications department to facilitate collaborations with stations to create and implement compelling visual elements for a range of digital marketing campaigns.​

 

  • SUPERVISOR RESPONSIBILITIES
  • Co-supervise and administer work evaluations for  the Community Partnerships Associate
  • Hire and manage any necessary program staff, contractors, volunteers or interns.
  • Setting goals for performance and deadlines for direct reports.
  • Organize workflow and ensure that the Station Relations team understand their duties or delegated tasks.

 

ADDITIONAL RESPONSIBILITIES

  • Utilize AmDoc’s strategic plan as a guide to set quarterly and annual goals.
  • Collaborate with the communications team to promote the content, value, and vision of American Documentary.
  • Advise America ReFramed on station relations and bridge strategic partnerships
  • Work across the organization on national partnership development and audience engagement strategy.

 

FUNDRAISING SUPPORT

  • Support grant writing including updates and budgets with External Affairs team
  • Fundraise for Our America programming and other station-related programs
  • Present at funder meetings
  • Collaborate with the communications team to promote the content, value, and vision of American Documentary.

Other duties as assigned.

QUALIFICATIONS

  • Experience and/or strong interest in public media, marketing, and nonprofit administration.
  • Bachelor’s degree in related field.
  • Demonstrated success working in a team environment.
  • Detail oriented, with demonstrated success in utilizing digital project management tools
  • Demonstrated communications skills, including excellent listening/written/verbal skills.
  • Enthusiastic, flexible team player who has the willingness to acquire new skills.
  • Organized, detail-oriented, and able to prioritize multiple tasks.
  • Ability to research, synthesize and provide information for use in presentations
  • Experience working with public television stations is a plus 
Organization: 
Job Location: 
Brooklyn, NY
United States
Job Category: 
Management
Deadline: 
Thursday, February 28, 2019
Job Type: 
Full time
Send Application Materials To: 

To Apply: Please submit your cover letter, with salary requirements, and resume to posting@pov.org. Please indicate “Director of Station Relations” in the subject line. Incomplete applications will not be accepted. No phone calls, please. We regret that due to the large number of applications we receive, we can only respond personally to the applicants who best meet our needs for this position.

 

 

American Documentary, Inc. is an equal opportunity employer.