REPORTS TO: VP, Marketing & Communications
Reporting to the Vice President of Marketing & Communications, the Digital Marketing Coordinator is responsible for administrative and creative support for marketing, underwriting, newsroom and all TPR divisions. Duties include the management of digital ad placement, creation of ads, generating reports to monitor digital ad performance, and troubleshooting. This position coordinates directly with NPR digital, and works in collaboration with TPR’s Digital News Producer on strategic planning and to ensure consistent digital efforts across all platforms.
The TPR Digital Marketing Coordinator is responsible for monthly reports and coordinating cross-divisional meetings to track key performance indicators and strategic planning for digital efforts.
Responsible for some marketing content on TPR websites, social media and mobile apps, review of content, maintaining updated and fresh content.
Acts as TPR liaison to contractors and network agencies including NPR, Google.
Enter and coordinate digital orders with NPR Digital Services, digital contractors, and other partners and contractors. Ensures ads are running within scheduled flight dates, are delivered as per order instructions.
Assists in training the department on newly introduced digital revenue products as well as changes within existing platforms.
Provide support to the Corporate Support Department in the management of client inquiries with regards to their digital ad campaigns.
In collaboration with other divisions, develop and implement campaigns to increase usage across digital platforms including traffic to website, mobile app and newsletter through use of Google advertising, in house ads, and on air messaging.
Research and develop potential digital revenue streams, ads for newsletter, podcasts, and other digital opportunities as they develop.
Assist with promotion of TPR events and programming initiatives including the production and placement of in house ads to run within all mobile and web platforms, creating content for newsletter and web, creating signage, invitations, flyers and slide shows.
Assist with the development of sales tools through utilization of audience research software and working with Marketing Department to keep collateral current and up to date.
Design digital media campaigns aligned with business goals;
Social media advertising.
Coordinate the distribution of digital content via website, email, and social media.
Manage end-to-end digital projects.
Assist Underwriting and other divisions to effectively provide strategic solutions/advice for underwriters and TPR to meet goals.
Be able to work with cross-functional teams to increase brand exposure and revenue (News, Membership & Underwriting Departments).
Work with our network to ensure brand consistency.
Suggest and implement direct marketing strategies to increase brand awareness.
Stay up-to-date with digital media industry developments.
Must have basic understanding of ad serving platforms such DoubleClick
Experience in digital product research and implementation to assist in generating revenue
Knowledge of Google Analytics
Knowledge of Adwords
Proven work experience in Digital Marketing
Experience in ad management
Content creation experience
Experience with visual communication principles
Familiarity with web design and content management systems
Excellent analytical and project management skills
Four year degree in Marketing, Digital media or equivalent experience
Experience with Adobe Creative Suite and content management experience
A Bachelor’s degree in Communications or a related field preferred.
Must have at least three (3) years of relevant experience including advertising, marketing and/or non-profit fund-raising, or an equivalent combination of education and experience.
Must have exceptional time management and personal relationship skills.
Must have excellent oral communication and language skills, including writing, editing and proofreading.
Must be able to demonstrate teamwork, professionalism, initiative, and motivational skills.
Must be able to work effectively under pressure and to meet deadlines.
Must be able to work efficiently with limited direct supervision.
Must have knowledge of the basic principles of marketing and/or public relations.
Must be proficient in oral and written communication.
Must demonstrate skill in handling multiple tasks and prioritizing.
Must be proficient in using computers and basic software, including Microsoft Word suite, PowerPoint.
Must have basic proficiency in layout and design software such as InDesign, Photoshop and Illustrator.
Must have skill in planning and organizing.
Ability to develop, coordinate and implement programs.
Ability to work with frequent interruptions and changes in priorities.
PHYSICAL ACTIVITIES AND REQUIREMENTS:
Using fingers to make small movements such as typing or picking up small objects.
Frequently conveying detailed or important instructions or ideas accurately, clearly, or quickly.
Able to hear average or normal conversations and receive ordinary information.
Frequently and regularly using the wrists, hands, and fingers.
Average, ordinary, visual acuity necessary to prepare or inspect documents or other materials.
Sedentary work; sitting most of the time. May have to lift folders, files, papers, audio/video equipment, and other such items weighing up to approximately 25 lbs.
Interested candidates should submit cover letter, resume, three references, with contact information, and salary requirements to: firstname.lastname@example.org. No phone calls please. TPR is an EOE employer. Please indicate where you saw ad when applying.
Texas Public Radio
Attn: Digital Marketing Coordinator Search
8401 Datapoint Drive, Suite 800
San Antonio, TX 78229