Job Description:
The Director of Marketing and Communications serves in a key support role to the Senior Director of Marketing and Engagement, assisting in the development and execution of all consumer marketing and communications activities for WAMU. The Director will oversee development of all external and internal facing communications and collateral, including media relations. (S)he will initiate and implement marketing and advertising campaigns and develop key messaging by audience segment and optimized for distribution across on-air, digital, social and print platforms. The Director will work in close collaboration with the larger Marketing & Engagement Department to ensure proper branding and messaging is consistent across all platforms and channels.     
Educational Requirements:
A Bachelor’s degree in marketing, journalism, communications, public relations or related field is required.
Minimum Requirements:
  • At least 8 years experience of demonstrated excellence in integrated marketing communications, media relations, corporate communications, branding, public affairs or related fields
  • Excellent writing and editing skills; demonstrated ability to write for specific channels and audience segments, including for on-air, print, social, web, media, fundraising etc.
  • Excellent oral and interpersonal communication skills
  • Demonstrated ability to multi-task, manage project timelines effectively, manage budget requirements and collaborate with partners across functional areas of the organization
  • Experience working with Microsoft Word, PowerPoint, and Excel
Preferred Requirements:
  • Evidence of effective marketing strategies and implementation in a non-profit or media-based environment
  • Supervisory experience is a plus
  • Advanced studies in marketing and public relations and experience with promotional uses of new media
  • Training and/or experience in journalism, proficiency in print and electronic publications design and production
  • Experience working with CRMs and Cision database preferred   
Additional Information:
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
Job Location: 
Washington, DC
United States
Job Category: 
Job Type: 
Full time
Send Application Materials To: 
(202) 885-3563
Job Field: