Job Description:

             I.        Summary:

Successfully develop and execute all aspects of a comprehensive corporate communications, promotion and media plan for the six WNED | WBFO stations, its organizational initiatives and local productions. Serve as spokesperson with local and national media. Supervise and motivate communications team, which includes graphic designers, digital magazine/media arts manager, photographer and content associate.

            II.       Essential Functions of the Position:

     1.      Develop and execute WNED | WBFO’s branding, positioning and image                 strategies.  Through effective multi-media content create brand identity                   and distinctive image that accurately reflect the scope, quality, reach and                 impact of all WNED | WBFO stations.

     2.     Maintain and/or develop strong relationships with media, community                        leaders, public broadcasting peers and local organizations – in Western                    New York and Southern Ontario –  in order to advance the mission and                    goals of WNED |  WBFO. 

     3.      Establish WNED | WBFO as a content provider within the public                             broadcasting industry and media. Oversee all advertising, promotion,                       graphics and publicity for ongoing television and radio programming and                 the WNED | WBFO local productions.

     4.      Oversee all aspects of the creation and final production of the                                   organization’s digital member guide, WNED | WBFO Magazine.

     5.      Actively promote WNED | WBFO program content in a variety of                           formats,  especially through new technologies and trends in social media                 advertising (Facebook, Twitter, YouTube, Instagram, station Apps,                           e-newsletters, e-blasts, web and etc.).

     6.      Work with various departments (i.e., Production, Development, TV                          Programming, Radio Programming, Underwriting, etc.) to promote                         WNED | WBFO and expand the organization’s audience profile and size.

     7.      Work with Development Division and other applicable staff on the                           creation of WNED | WBFO Annual Report and various “one sheet”                         descriptive materials about the organization as a whole (all stations) and                   individual local program productions.  

      8.      Hire, train, supervise and motivate department staff.  Manage department                budget.

      9.      Seek out and host promotional screening events in order to promote our                    television and radio programs. These will be live studio events that are                    FREE to the general public. [NOTE: promotional event list must be                          coordinated with Fundraising Events Department in order to determine                    which are to be free and which are to be ticketed events.  

III.         Non-Essential Functions of the Position:

                                 1.      Coordinate WNED | WBFO presence at WNY and Southern Ontario                                           regional festivals as needed (i.e. Taste of Buffalo, Allentown Art                                                 Festival, TIFF, etc.).

               2.      Manage booking and installation of exhibits that display in WNED |                         WBFO’s Horizon’s Gallery.

               3.      Miscellaneous duties as assigned.    

                    IV.       Required Qualifications & Experience:

                                1.      Bachelor’s degree required; communications, journalism or                                                        broadcasting preferred.

                                2.      Minimum of 5 years’ management experience is preferred, ideally in                                          media and/or non-profit setting. 

                    3.      Deep interest in and commitment to lifelong learning. 

                    4.      Experience managing staff, budgets, timelines and strategic plans. 

                    5.      Excellent written and verbal communications skills. 

            Interested candidates should submit a cover letter of interest and current resume.

****Applications without a cover letter will not be considered.


WNED | WBFO is an equal opportunity employer committed to excellence through diversity. 













Job Location: 
Buffalo, NY
United States
Job Category: 
Job Type: 
Full time
Hours Per Week: 
Send Application Materials To: 

Interested applicants may submit cover letter & resume to: OR mail to:

Western New York Public Broadcasting Association

WNED | WBFO Human Resources Dept

PO Box 1263

Buffalo, NY 14240-1263