Job Description:

WTTW (Chicago PBS) and WFMT (classical music radio station) are seeking a full-time Membership Marketing Manager to join its Membership marketing and fundraising team. This fast-paced and outcomes-driven position is responsible for managing the successful execution of a variety of fundraising campaigns and initiatives and developing marketing strategies and plans with outcomes of member loyalty, excitement for the brand, revenue generating campaigns, and growth of membership base.


  • Develop creative fundraising and marketing strategies to grow membership, especially with new and lapsed members, and meet revenue goals.
  • Manage creative process for direct mail, web, telemarketing, and e-mail campaigns from start to finish. Including developing strategies and creative, scheduling and budgeting, selecting and segmenting target lists, managing production process, and analyzing performance.
  • Utilize membership database system for campaign setup and execution, list strategy and segmentation, and data mining and analysis.
  • Serve as liaison between outside direct marketing vendors (creative, data, printer, lettershop, etc.) and internal staff.
  • With the Administrative Coordinator, manage print production and mailing houses for assigned campaigns.
  • Perform research and analysis to help determine future direction of marketing efforts.
  • Maintain and update a variety of department reports (results, tracking, segmentation, expenses and campaign overviews).
  • Work with Member and Audience Center and Database Management departments to maintain quality and integrity of member/audience relationships and database.
  • Assist in coordination of selected member events, especially for new members, and cross-department support functions.
  • Perform other duties as assigned.


  • Exceptional attention to detail and accuracy
  • Ability to juggle multiple projects simultaneously
  • Excellent organizational skills
  • Excellent communication and editorial skills
  • Facility with data and fundraising campaign performance analysis
  • Excellent Microsoft Office (Word, Excel, Access) skills
  • Database management (Tessitura) experience a plus

MINIMUM EDUCATION: Bachelor’s Degree required.

MINIMUM EXPERIENCE: Two to four years direct marketing and/or membership fundraising experience required.

Job Location: 
Chicago, IL
United States
Job Category: 
Job Type: 
Full time
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Please apply directly on WTTW's website: