Job Description:

The Opportunity

The Development (fundraising) Department at Wisconsin Public Radio is responsible for raising the largest source of WPR’s multi-million-dollar annual operating budget. The Development Data and Reporting Manager (DRM) will serve a critical role in leading the development and implementation of data-driven strategies and solutions for the three component teams within the Development Department (Business Sponsorship, Membership, and Major/ Planned Giving). Reporting to the Database & Digital Fundraising Manager, the DRM will bring skill and experience in data analytics, reporting, and business analysis to understand and optimize the member life-cycle and revenue across communication and fundraising channels. The position requires a self-starter who is motivated to create new data and reporting solutions, and who is curious about how our members think, how our service works – and who is comfortable navigating a complex environment. 

The Organization

As a pioneer in radio and public media, Wisconsin Public Radio has a strong commitment to innovation and leadership. A top-tier public radio station, WPR is known for its original content and programs, including winners of the Edward R. Murrow and Peabody Awards. With a mission to inform, entertain, engage and inspire individuals and communities, WPR is a civic and cultural resource that exists to enlighten and enrich the quality of life for its audience. Over its 100-year history, WPR’s network has grown to 37 stations programmed by seven regional studios, carrying programming from three WPR networks, serving nearly 500,000 weekly broadcast listeners as well as online users.

Headquartered in Madison on the University of Wisconsin campus, WPR is well-supported by more than 54,000 donors, business sponsors, and a flourishing major and planned giving program. WPR’s Development Department – including Major & Planned Giving, Membership, Business Development, and Database & Digital Fundraising – is responsible for raising over $12 million annually. Our thriving fundraising program is committed to strategic storytelling and communications that engage audiences and donors to increase awareness of, and revenue for, the station’s award-winning content on-air, online and in communities across Wisconsin.

Key Responsibilities

  • Under the direction of Database and Digital Fundraising Manager, work with leadership of development teams to identify, document, and strategize solutions for existing data and reporting needs
  • Gains a deep understanding of all donor life-cycle segments through research and analysis to influence growth strategies.
  • In collaboration with cross-departmental partners, use surveys, industry reporting, and analytics to develop a nuanced understanding of WPR audiences across channels/platforms, and the intersection of audience and donor behaviors
  • Responsible for maintaining and advancing inventory/catalog of development department data sources, integrations, and reporting 
  • Responsible for identifying gaps/opportunities in data collection and reporting – working with development staff to understand processes for documenting the entry of donor data and maintenance of donor data
  • Serves as technical consultant and analyst in data/reporting during on-going migration/implementation of Constituent Relationship Management system
  • Creates key reports, dashboards, and KPI’s including monthly membership life-cycle reports, membership and marketing goal tracking, and campaign performance
  • Serves as a consultant to the major/planned giving team in analysis, segmentation, and modeling of major giving prospects and existing major givers
  • Develops a predictive model of donor behavior, starting with the infrastructure and processes required for effective modeling (i.e. queries/data sets for use in a predictive model, any required software to centralize, transform, and analyze data) 
  • Coordinates development data flow, transfer of data between vendors/WPR and reporting (which includes response tracking, campaign reporting, and ad hoc issue investigation.)
  • Develop and update key donor dashboards to highlight significant trends; analyzing and presenting findings to key stakeholders
  • Acts as the internal owner for all campaign configuration and set­up to ensure accurate reporting.
  • Consults and coordinates test design and prioritization including creatives and audience.
  • Proactively identifies operational gaps, issues, and challenges– and propose remedies. 
  • Partners with membership team to provide ad hoc support during key fundraisers like pledge drives and year­end giving campaigns.
  • Supports overall development data and reporting needs as requested
  • Effectively engage diverse perspectives and experiences in all workplace interactions and demonstrate respect for others in all workplace relationships.
  • Comply with UW and UWEX code of ethics:​

Necessary Experience and Skills

  • Professional certificate/nanodegree in data science/analysis/reporting OR equivalent experience (those with equivalent experience are highly encouraged to apply)
  • 2 or more years of experience in reporting, analytics, data science, or related field - especially in fundraising, business, finance or media
  • Strong proficiency in SQL, or another BI-relevant language/platform (SPSS, SAS, R, Tableau, etc)
  • Experience with relational databases and the ability to work with big data sets
  • Experience creating statistical models a plus, interest in creating statistical models required
  • Business analysis OR data modeling OR process modeling experience
  • Strong written and verbal communication skills; must be comfortable communicating across diverse audiences
  • Demonstrated analytical OR mathematical OR statistical skill and aptitude

Preferred Experience and Skills

  • Bachelor’s Degree
  • Experience in set-up, configuration, and maintenance of data collection and analytical tools
  • Experience creating published reports and dashboards
  • CRM or database conversion experience
  • CRM or ERP software experience (ROI, Salesforce, SugarCRM, Blackbaud, etc.…)
  • An understanding of database and direct marketing techniques
  • Experience with data quality, cleansing, and transformation 


This is an Academic Staff 100% Fixed Term Renewable position with official title of either Associate or Intermediate Information Processing Consultant. The University of Wisconsin offers a comprehensive benefits package, including generous vacation, sick leave, healthcare and pension. We expect to hire for this position with a salary in the mid-40s to mid-50s; actual pay will be dependent upon qualifications, experience, and title. Learn more about it here:

Job Location: 
Madison, WI
United States
Job Category: 
Information Technology (IT)
Wednesday, January 16, 2019
Job Type: 
Full time
Send Application Materials To: 

To ensure consideration apply online through our applicant portal 1/16/19. This is job # 15103. If you are a current UW System employee use All of the following must be received for your application to be complete: 1) Resume; 2) A cover letter describing how your experience relates to the job duties and qualifications; 3) A list 3-5 professional references with contact information including e-mail - at least one must be a supervisory reference.

Questions? Contact: Erin Cook, Wisconsin Public Radio, 821 University Avenue, Madison, Wisconsin 53706; 608-263-0477;  

Minimum Salary: 
Maximum Salary: 
(608) 263-0477
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