Job Description:


One of the key strategic leaders of the Communications and Engagement team, the video promotion manager, working closely with Marketing and Programming, is responsible for the creation and curation of various video assets that support WPT’s mission, audience development priorities, station image, and program and engagement priorities. The video promotion manager is responsible for establishing and managing video promotional priorities and assignments, helping manage break architecture, ensuring quality and alignment of assets and messaging. In addition to serving as video engagement counsel for the broader engagement team, the video promotion manager also works across the department on the development and use of effective video across platforms and channels. Reports to Director of Communication and Community Engagement.


  1. Manage the video promotion workflow including recruitment, supervision, training and evaluation of full-time and part-time staff in turnkey broadcast and non-broadcast production, writing and other skills including localizing assets available from PBS and other sources. Supervise the production and provision of station video support and engagement messaging, including on-air promos, ID's, program and project elements, image and proof-of-performance content, digital and web video content, radio spots, and event reels.
  2. Collaborate with Programming in developing video promotion strategies and priorities for Wisconsin Public Television (WPT) and its multicast services on our air and across our platforms and marketing/engagement channels. Manage these workflows and strategies with promo producers, program producers, WPT management, broadcast operations/Master Control, and other staff.
  3. Lead, supervise and evaluate work of video promo producers.  This includes articulating and creating goals each year for direct reports that are tied to the WPT strategic and/or operational plan, providing timely work performance feedback and coaching, addressing issues as they arise; and providing a formal written performance evaluation annually.  Seek out and ensure professional development opportunities for direct reports that align with station projects and needs.
  4. Work in collaboration with Digital, Engagement, Promotions and Creative Director/Managers to develop, produce and implement targeted video-based assets and content for use on our digital platforms and other environments for the development and engagement of audiences for both broadcast and non-broadcast initiatives.
  5. Work in partnership with development to advise in the creation of broadcast and non-broadcast videos to support the fundraising goals of the station both on and off air.
  6. Work closely with programming in producing on-air breaks that meet strategic goals. This includes managing spot inventories, coordinating and communicating on-air priorities, and developing and monitoring systems for efficient delivery of video to off-site operations center.
  7. Inventory, maintain and archive video files and assets in accordance with WPT practices and policies.
  8. Participate in departmental management team; consult and advise promotion, web, engagement, production, development and other staff on effective and efficient use of video promo resources.
  9. Comply with UW and UWEX code of ethics: innovations-ethical-guidelines.
  10. Effectively engage diverse perspectives and experiences in all workplace interactions and demonstrate respect for others in all workplace relationships.


  • Listening, speaking, writing, and collaboration skills to work effectively with colleagues across departments and partner organizations.
  • Ability to plan, coordinate, create and provide oversight of multiple, simultaneous projects.
  • Ability to sit or stand for extended periods of time including extended workdays or work weeks when on deadline.
  • Collaboration skills to achieve a successful work product with team members who may have divergent opinions.
  • Calm and resourceful responses when challenges occur, or when the schedule is unexpectedly disrupted and when under tight deadlines.
  • Ability to work some evenings, weekends and occasional overnight travel.


  • 7 or more years of professional video production experience. 
  • Education/training normally acquired by attending a university, technical or vocational college.
  • Experience effectively using voice over, sound bites, nat sound, video, music, sound effects and graphic elements to create accurate and effective promotional media.      
  • Hands-on writing and video/audio editing experience.
  • Record of consistently meeting deadlines.
  • Ability to work independently, in teams, and with direction from a client.
  • Excellent communication skills, the ability to learn, and a pro-active approach.
  • Excellent computer skills.


  • Experience with promotional or commercial spot production.
  • Experience in television broadcasting.
  • Proven leadership skills with the ability to provide direction to, coach, supervise, influence and evaluate the work of others.
  • Experience with Avid Media Composer, Adobe After Effects, Adobe Premiere, Adobe Illustrator, Adobe Photoshop.
  • Experience with video shoot direction, sound design, audio production, broadcast design, graphic animation.
  • Experience shooting video.
  • Knowledge of copyright protocol.

SALARY: We expect to pay in the hi-50s to low 60s with actual pay dependent upon experience and qualifications. UW-Extension offers a comprehensive benefits package. The overview of benefits can be seen here:

HOW TO APPLY:  To ensure consideration, please apply through by 2/12. This is job #15166. If you are a current UW System employee use Please include a detailed cover letter outlining how your experience and skills relate to this position; a resume; a digital file or link to at least 4 examples of your video promo, production, and editing work showing different stylistic message treatments; indicate your role for each video example; and a list including email addresses for 3 references, including at least one supervisory reference. 

Direct inquiries and online support questions to:  Betsy Nelson, Wisconsin Public Television, 821 University Avenue, Madison, Wisconsin 53706, 608-262-5221;


Job Location: 
Madison, WI
United States
Job Category: 
Tuesday, February 12, 2019
Job Type: 
Full time
Send Application Materials To: 

Please apply online at  This is job #15166.

(608) 262-5221
Job Field: