Statement From Patricia Harrison on the Death of David Liroff
May 16, 2022
WASHINGTON, D.C. (May 16, 2022) – Patricia Harrison, president and CEO of the Corporation for Public Broadcasting (CPB), released the following statement today regarding the death of David Liroff, a longtime executive of WGBH and former CPB senior vice president, system development and media strategy:
“Over the course of his long career, David Liroff was a serious champion of public television and a pioneer in using audience research to make data-driven improvements in programming.
“David was a visionary who encouraged public television stations to produce original programming and who paid attention to how audiences responded to what they were being offered and constantly examined how to better promote public TV programs.
“His keen intellect and passion for public broadcasting’s mission made him an inspiring leader in the industry.
“May his memory be a blessing to his family and all who knew him.”
The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology, and program development for public radio, television, and related online services. For more information, visit www.cpb.org and follow us on Twitter @CPBmedia, Facebook, LinkedIn, and subscribe for other updates.