CPB Commits $5.6 Million to Enhance PBS KIDS Digital Learning Experiences for Children
Grant Will Expand PBS KIDS 24/7 Channel and Live Stream
Oct 17, 2017
WASHINGTON, D.C. (October 17, 2017) — The Corporation for Public Broadcasting has awarded PBS KIDS a $5.6 million grant for digital innovation, which will help fund the creation of integrated video-and-game experiences for children, experimentation with short-form video and community engagement around the recently launched PBS KIDS 24/7 channel and live stream via local PBS stations.
“CPB is committed to supporting innovation that keeps public media at the forefront of helping kids and families learn, grow and access trusted, safe content,” said Debra Sanchez, CPB senior vice president, Education and Children’s Content. “We’re also committed to ensuring that all kids have access to this kind of cutting edge content experience, for free and commercial-free.”
Launched in January, the PBS KIDS 24/7 channel and live stream provide anytime access to trusted educational content on air and on digital platforms. Provided by local PBS stations, the free PBS KIDS 24/7 channel is available to more than 90 percent of U.S. TV households. The channel is also available as a live stream on pbskids.org and on the free PBS KIDS Video App for mobile, tablet and over-the-top streaming devices such as Apple TV and Roku.
“The PBS KIDS 24/7 channel has been a great success, extending our reach to America’s children, with families in low-income and broadcast-only homes benefiting the most,” said Lesli Rotenberg, senior vice president and general manager, Children’s Media and Education, PBS. “With this grant from CPB, we are excited to build on this momentum, integrating research-based learning innovations into the live stream, and partnering with our member stations to connect even more families across America, with a focus on the most at-risk communities.”
The CPB grant will fund research and development for PBS KIDS’ innovative, first-of-its-kind media service for children 2-8 years old, integrating 24/7 live linear television, video on demand and gaming. This effort is grounded in research demonstrating that measurable gains in learning are achieved when children interact with both PBS KIDS video and games.
The grant will also enable PBS to pilot new forms of children’s content with expanded distribution on multiple platforms, experiment with educational interactivity within television and streaming video content, and develop PBS station engagement strategies to support low-income families.
This grant is a continuation of CPB’s support for PBS KIDS innovations, which include the development of PBS KIDS Kart Kingdom, an immersive online world for children ages 6-9 that builds systems thinking skills and provides an innovative digital engagement platform for PBS KIDS series. Other innovations supported by CPB over the past several years include the development of PBS KIDS’ first digital video player and digital-first streaming video content.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, digital platforms and community-based programs. Kidscreen- and Webby Award-winning pbskids.org provides engaging interactive content, including digital games and streaming video. PBS KIDS also offers mobile apps to help support young children’s learning. The PBS KIDS Video app is available on a variety of mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. For more information on specific PBS KIDS content supporting literacy, science, math and more, visit pbs.org/pressroom, or follow PBS KIDS on Twitter and Facebook.
About the Corporation for Public Broadcasting
The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of nearly 1,500 locally owned and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television and related online services. For more information, visit www.cpb.org and follow us onTwitter @CPBmedia, Facebook and LinkedIn, and subscribe for email updates.