CPB Names Maja Mrkoci Chief Content and Innovation Officer
Dec 20, 2018
WASHINGTON, D.C. (December 20, 2018) — The Corporation for Public Broadcasting (CPB) today named Maja Mrkoci Chief Content and Innovation Officer. In this expanded role, Ms. Mrkoci will work closely with public media’s national organizations, local stations and independent content producers to accelerate cultural transformation, innovation, and content creation throughout the public media system. Mrkoci will continue to lead the development and implementation of CPB’s strategy for investing in innovative, creative, and diverse programming and content for national public media audiences.
Ms. Mrkoci joined CPB in 2015 as Vice President for Content and Digital Media. Subsequently, as Vice President for Digital Innovation, her role expanded to include leadership of a new set of digital initiatives. In 2017, she was promoted Senior Vice President, Television Programming and Innovation. Prior to joining CPB, Mrkoci worked at PBS, where she held a number of roles over her nine-year tenure including establishing and leading strategic partnerships and advancing PBS onto emerging platforms. Earlier in her career, Mrkoci worked at Discovery Communications.
The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally owned and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television and related online services. For more information, visit www.cpb.org, follow us on Twitter @CPBmedia, Facebook and LinkedIn, and subscribe for email updates.