CPB Selects 17 Stations for the Second Round of the Digital Culture Accelerator
Initiative to Spur Digital Transformation Across Public Media
Dec 20, 2018
WASHINGTON, D.C. (December 20, 2018) The Corporation for Public Broadcasting (CPB) has named 17 public media stations to participate in the second round of the Digital Culture Accelerator. Created to spur digital transformation at public media stations, the Digital Culture Accelerator helps stations break down silos, create alignment, explore digital tools and opportunities, and inspire organizational change.
“We are pleased by the great interest exhibited by public media stations in participating in the second round of the Digital Culture Accelerator,” said Maja Mrkoci, CPB Chief Content and Innovation Officer. “As CPB continues to make strategic investments into public media’s future, helping stations adjust their organizational processes and culture will be at the core of our multi-faceted approach.”
The 17 stations selected to participate in the year-long Accelerator initiative are: Arkansas Educational Television Network; Connecticut Public Media; Iowa Public Radio; KCPT and KCUR 89.3 (Kansas City); KQED (San Francisco); Mississippi Public Broadcasting; Nashville Public Television; Nebraska Educational Television; New Hampshire Public Radio; PBS SoCal; Public Broadcasting Atlanta; Rocky Mountain PBS; Vermont PBS; WJCT (Jacksonville); WUCF (Orlando); and WVIA (Scranton).
These stations will join WUNC-TV (Chapel Hill, N.C.), ideastream (Cleveland), and WBHM-FM (Birmingham, Ala.), which participated in a successful pilot project that resulted in increases in engagement and membership revenue, while driving innovations in how the stations are serving their communities. All 20 stations will serve as ambassadors for the initiative to spread the model and its approaches throughout the public media system.
The initiative is being led by QCatalyst, a digital transformation and product development firm whose partners have led digital departments and initiatives at major brands such as PBS, WGBH, ABC-TV, and the Washington Post. QCatalyst created CPB’s online Digital Culture Accelerator Playbook, a step-by-step guide to digital transformation and organizational change for public media leaders. QCatalyst will continue to refine the Playbook throughout 2019 as part of this initiative.
The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally owned and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television and related online services. For more information, visit cpb.org, follow us on Twitter @CPBmedia, Facebook and LinkedIn and subscribe for other updates.