New Localore Production Sets Its Sights on Expanding Public Media

Nov 02, 2015

BOSTON (Nov. 2, 2015) — AIR launches Localore: Finding America, a network of journalism experiments  designed to create new storytelling models and connect new audiences to public media with principal funding from the Corporation for Public Broadcasting.

Localore: Finding America creates 15 projects across the country in communities whose voices are often missing from media. An independent producer from AIR’s network will lead each project at a public media station.

“This initiative is emblematic of the Corporation for Public Broadcasting’s commitment to ensuring public media connects with an increasingly diverse America, in the many ways people choose to access media today,” said Pat Harrison, the president and CEO of the Corporation for Public Broadcasting.

Finding America projects include:

  • In a region steeped in history, we consider what get memorialized and who decides.  “UnMonumental” explores hidden or forgotten historic sites and the people who pass through them, starting with Richmond, Virginia’s African Burial Ground.
  • Thirty-nine First Nation tribes live in the Tulsa metropolitan area. “Invisible Nations” explores how they sustain their cultures without a base of tribal lands.
  • In Bellevue, Washington, “What’s the Flux?” takes to the transit system to understand how people live when they’ve been pushed to the city’s margins by gentrification.

“Localore looks at how and where community talks about itself, where its data is gathered, and where the flow of information moves or is interrupted,” said Sue Schardt, AIR’s executive director and the executive producer of Localore. “Our independent producers are building media with and for that community, on the radio, on the Internet, and in the streets.”

The winning teams were selected from more than 200 applications from independent media talent, radio and television stations, educators, and coders. The teams, matched by AIR with local stations, will produce events, experimental digital projects, and stories for broadcast and publication. Production launched Nov. 1 and will run through July 31, 2016.

For a list of projects and principals, click here

About AIR

AIR’s ongoing, nationwide field of research and development is supported by the Corporation for Public Broadcasting, the Wyncote Foundation, the Ford Foundation, the MacArthur Foundation and the National Endowment for the Arts. It’s work has been rooted in communities of all sizes across the United States, with 18 projects so far that demonstrate that entrepreneurial, independent storymakers can generate creative change in the public media system and in the world.

AIR was founded in 1988 by 10 independent radio producers at a kitchen table on Murray Street in New York. Now Boston-based, AIR’s international talent network identifies, cultivates and deploys storymakers to deepen understanding of and bring enlightenment to people worldwide. More information can be found at