PRX Announces Catapult Podcast Development Initiative for Stations
Corporation for Public Broadcasting provides $1M grant for Project Catapult
Sep 21, 2016
CAMBRIDGE, Mass. (September 21, 2016) — PRX, an award-winning media company, announced “Project Catapult” an innovative podcast development project with public media stations, made possible by a $1 million grant from the Corporation for Public Broadcasting (CPB).
Five stations will be selected to participate in a 20-week curriculum to develop new skills, which will include digital content development, cultivating diverse talent, audience engagement and monetization. PRX will provide technical training in key areas where broadcast and podcast strategies diverge. The training will take place at the PRX’s Podcast Garage in Boston and on-location at each station. At the end of the curriculum, each station, in co-production with PRX, will launch a new podcast.
“We are taking the lessons learned from the success of Radiotopia and the design-thinking approach of Matter and applying them to stations ready to take a significant leap into mobile listening,” said PRX CEO Kerri Hoffman. “PRX connects the dots of experience, locale and focus so we can effectively share what we know to help stations mature into the next stage of podcasting.”
The grant will allocate funds to stations to cover travel, training and production costs.
“Innovation is at the core of CPB’s support of public media stations across the country—this grant provides avenues for more stations to increase their multimedia offerings,” said Pat Harrison, president and CEO of CPB. “While public radio is an acknowledged leader in podcasting, not all stations have had the resources and expertise to participate. This program aims to build capacity that ensures more diversity and inclusiveness in multimedia platforms.”
Through an open RFP process, PRX and CPB, with input from an expert panel, will select the five stations. Project Catapult will focus on sustainable ideas, identification and cultivation of talent, feedback and skills training as well as industry linkages and technology best practices.
The Project Catapult application process opens today. Participating station teams will begin work in January 2017.
About PRX: PRX is shaping the future of public media content, talent and technology. PRX is a leading creator and distributor, connecting audio producers with their most engaged, supportive audiences across broadcast, web and mobile. A fierce champion of new voices, new formats, and new business models, PRX advocates for the entrepreneurial producer. PRX is an award-winning media company, reaching millions of listeners worldwide. For over a dozen years, PRX has operated public radio’s largest distribution marketplace, offering thousands of shows including This American Life, The Moth Radio Hour, and Reveal. Named one of Fast Company’s ‘Ten Most Innovative Companies in Media’ of 2015, the company pioneered new approaches to talent and technology, built the first public radio mobile app and co-founded the media startup accelerator Matter Ventures. In 2014, PRX launched Radiotopia, a podcast collective of 14 diverse, independent, story-driven shows, anchored by 99% Invisible from Roman Mars. The network has quickly grown to over 12 million downloads per month. PRX's latest venture is RadioPublic, a company focused on building a mobile audio platform that drives listener discovery, engagement and revenue for creators. Follow us on Twitter @prx and Instagram @PRXOfficial.
About CPB: The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of nearly 1,500 locally owned and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television and related online services. For more information, visitwww.cpb.org and follow us on Twitter @CPBmedia, Facebook and LinkedIn.
Maggie Taylor, PRX, 617-576-5455, email@example.com
Letitia King, CPB, 202-879-9658, firstname.lastname@example.org