Exploring Audience Engagement and Donor Motivation for Increasing Public Radio Revenue
Throughout this 18-month grant, WBUR's Public Radio BizLab will work with six stations to identify, test and develop new station revenue models. Outcomes will be shared with the public media system through a white paper, a website and conference presentations.
Year:
2018Total CPB Investment:
$750,000Made Possible by CPB's Investment:
WBUR
Boston, MA
$750,000
Topics:
Industry Innovation