The Library of Congress Gershwin Prize for Popular Song 2015: Willie Nelson
A 90-minute performance special with the Library of Congress recognized Willie Nelson as the honoree of the seventh Gershwin Prize for Popular Song. Established by the Library of Congress, the Gershwin Prize honors the legacy of the legendary songwriting brothers George and Ira Gershwin by celebrating the work of artists whose careers reflect a lifetime of achievement in promoting popular song as a vehicle of musical expression and cultural understanding. The program featured all-star tribute performances by Nelson, as well as Edie Brickell, Leon Bridges, Rosanne Cash, Ana Gabriel, Jamey Johnson, Alison Krauss, Raul Malo of The Mavericks, Neil Young, Promise of the Real, Buckwheat Zydeco and past Gershwin Prize honoree Paul Simon, taped at Constitution Hall in Washington, DC, on November 18, 2015, for broadcast in the national PBS primetime schedule on January 15, 2016. Promotion prior to, during and post-broadcast included web-exclusive video of talent interviews and outtakes, and social media including the PBS Facebook page. The show also featured pre-produced video interstitials that showcased the honoree's artistic biography along with high-profile testimonials. The finished program was streamed in its entirety the day after broadcast on PBS.org and in performer segments that were shared and embedded on social media platforms.