Digital Transformation Program

To help public media leaders innovate for the future while meeting the needs of local, diverse audiences, CPB is supporting a Digital Transformation Program for 80 public media organizations in 2022-2023. This virtual program, developed and provided by the Poynter Institute for Media Studies, provides a customized curriculum designed to help public media general managers adapt their organizational culture to more effectively deploy a digital-first, audience-centric approach. The program provides coaching and resources to help organizations become more agile and leverage digital content, platforms, and data to maximize business outcomes, including growing and engaging new and existing public media audiences and converting them to loyal members and donors.
Participants were announced in December 2021.

Additional Information

Program Overview Deck