ATSC 3, or Next Generation Television, is a set of voluntary technical standards and practices for digital television that migrate television transmission to an IP (Internet Protocol)-based system. Under ATSC 3, television stations will able to use their spectrum to blend broadcast and broadband content and services. With a higher-quality picture and better sound, broadcast to mobile devices and interactive components, ATSC 3 will allow for better audience measurement, increased interactivity and advanced emergency alerts.
ATSC 3 was developed by the Advanced Television Systems Committee (ATSC), an international nonprofit organization that coordinates television technical standards. The new system provides more capability and flexibility than previous generations of terrestrial broadcasting but is incompatible with the current ATSC 1 system. To provide continuity of service, as viewers get ATSC 3-compatible televisions and other receivers, U.S. television stations will have to broadcast in both ATSC 1 and ATSC 3 during the transition.
CPB is working with America’s Public Television Stations (APTS) and PBS to ensure that public television stations understand the capabilities of ATSC 3 to best serve their communities and to ensure continuity of service during the transition. CPB’s goal is to ensure all Americans continue to have access to public media’s educational programs, trusted news and public safety information services. CPB seeks to support the efforts of public media stations and producers to make innovative use of broadcast, internet and mobile platforms to serve audiences wherever, whenever and however they use, share and create media.
CPB has commissioned a white paper and is holding a series of webinars to help station executives and their staff members understand ATSC 3, plan for the transition and address logistical and technical challenges specific to public television.
CPB is holding a series of webinars to help stations understand and prepare for the ATSC 3 transition.
For questions, please contact NextGenTV@cpb.org