The Corporation for Public Broadcasting (“CPB”) seeks the services of an expert (“Expert”) to provide digital strategic planning expertise, business and financial analysis, guidance, and recommendations to advance the long-term strategic initiatives and projects in CPB’s Digital Strategy and Innovation portfolio.
Digital has been a CPB strategic pillar for years, and the pandemic’s impact on business and media has presented new opportunities and a sense of urgency for public media stations and content producers to accelerate their digital transformation. CPB supports both public media national organizations (PBS, NPR) and stations in their efforts to build and enhance their digital “might” across multiple channels and platforms. This includes system-wide investments in digital infrastructure technologies, software solutions, services, and platforms provided through grants to the national organizations to target and acquire new and diverse audiences, deliver relevant, personalized, and engaging public media content, and build and retain loyal audiences.
To support the complexity, scope, and multiple phases of current and upcoming strategic digital infrastructure projects, CPB expects to retain the Expert for a one-year term, renewable for two consecutive one-year terms, at CPB’s discretion. CPB will compensate the Expert on an hourly agreed upon rate. The project is expected to require up to forty hours of work per month, which may vary.
To ensure significant progress and timely outcomes are achieved on projects, digital expertise support for grant projects in the portfolio will include due diligence/discovery for potential new projects, strategy and roadmap planning, budget forecasting, operational planning, strategic oversight of large, complex projects, public media system communications support, and public media system partner management. The work includes developing several RFPs for new, complex system-wide digital infrastructure projects and digital initiatives as well as providing strategic planning support and oversight for these projects. It also includes strategic planning for new phases or expansions/extensions of existing system-wide digital infrastructure grant projects. Specific portfolio initiatives for which the Expert will provide support include but are not limited to: an enterprise consolidation of Customer Relationship Management (“CRM”) systems; the expansion of an enterprise Content Management System (“CMS”) solution; and new digital proposals from national organizations and other public media representatives. Details of these and additional work are included in the Work Scope section of this RFP.