The Corporation for Public Broadcasting ("CPB") seeks a model for measuring the community impact of the public media initiative, American Graduate: Let's Make It Happen ("American Graduate") that can provide deeper evidence (expanded from previous reporting and evaluation) about the unique service and value public radio and television stations provide to local communities. CPB is seeking proposals from qualified subject matter experts ("Contractor") to: 1) develop and implement an approach for evaluating the impact of American Graduate in addressing the dropout crisis, and based on this work, 2) build a toolkit that local public media stations can use to measure the impact of future community engagement projects. In consultation with CPB and public media stations, the work of this two-year project involves designing and deploying a community impact measurement model for approximately 30 American Graduate stations' to achieve targeted outcomes. The Contractor will be engaged in the following tasks:
- identify and define short-, mid-, and long-term outcomes of American Graduate at the community level;
- identify metrics and data sources for measuring stations' short-, mid-, and long-term outcomes;
- develop and deploy instruments that multiple contributors, including stations, can use to collect impact data;
- advise on the requirements for the design and development of a database that will aggregate data from multiple sources and produce reports to communicate progress toward outcomes, and advise on training resources for station staff; and
- at the end of the project, create a flexible, standalone toolkit for public media stations that provides information and instruments necessary for public media stations to measure community impact as part of other strategic planning and activities.
