Public Health Emergency Funding: WRKF

This emergency funding helps WRKF address misinformation and community questions about COVID-19 and COVID-19 vaccinations. WRKF is developing multi-platform content focused on reaching three demographic groups with low vaccination rates: African Americans, white Evangelical Christians, and 18-29 year-olds. WRKF is working with an expert to design an outreach plan to reach audiences that don't normally listen to radio.