Goals and Objectives

RESOLUTION
PUBLIC SESSION
BOARD OF DIRECTORS
CORPORATION FOR PUBLIC BROADCASTING
WASHINGTON, D.C.
Monday, June 12, 2017


4 in favor, 2 absent


RESOLVED,
The Board of Directors adopts the attached Goals and Objectives.

Resolution Date: 
Monday, June 12, 2017

Unanimously


RESOLVED,
The Board of Directors adopts the attached Goals and Objectives.

GOALS & OBJECTIVES

INTRODUCTION
The Corporation for Public Broadcasting is a private, nonprofit corporation created by Congress in 1967. CPB's mission is to ensure universal access, over-the-air and online, to high-quality content and telecommunications services that are commercial free and free of charge. It does this in conjunction with non-commercial educational telecommunications licensees across America.
The purpose of public media is to provide programs and services that inform, educate, enlighten, and enrich the public and help inform civil discourse essential to American society. It is CPB's particular responsibility to encourage the development of content that involves creative risk and that addresses the needs of unserved and underserved audiences, especially children and minorities. CPB acts as a guardian of the mission and purposes for which public broadcasting was established.  


The Board of Directors established the Goals and Objectives to set CPB's strategic direction. The Goals and Objectives, which are periodically reviewed and updated by the Board, are set forth on the following page. They outline three broad areas of impact: Content and Services, Innovation, and Support for Public Media.
CPB awards grants in support of content and services that are educational, innovative, locally relevant, and reflective of America's common values and cultural diversity. Under a framework referred to as the “three Ds” — Digital, Diversity, and Dialogue — CPB's grants support innovation on digital platforms; content that is for, by and about the diverse communities we seek to serve; and content and services that foster dialogue and engagement among members of the audience and the broader community.


I. CONTENT AND SERVICES
GOAL: Promote an educated and informed civil society by supporting high-quality engaging content and services delivered across multiple platforms.


To achieve this Goal, CPB will pursue the following objectives:


A. Support the development and distribution of high-quality, noncommercial content and services with particular attention to the needs and interests of children, core public media communities, diverse audiences, and unserved and underserved communities.
B. Facilitate the development and distribution of high-quality content, including news and information, that is accurate, fair, balanced, objective, transparent, and produced in a manner that is consistent with the editorial integrity of producers, distributors and stations.
C. Enhance stations’ role as essential local and regional institutions and content providers. Encourage stations to respond to and reflect the diversity of their communities through their content, personnel and boards.
D. Provide parents, caregivers, teachers, and students with high-quality educational content that improves learning outcomes.
E. Facilitate the development of content created for and delivered across multiple platforms.


II. INNOVATION
GOAL: Strengthen the quality of public media's content and services, and deepen the engagement with audiences and users, by supporting innovative projects.
To achieve this Goal, CPB will pursue the following objectives:


A. Support the efforts of public media stations and producers to make innovative use of broadcast, internet and mobile platforms to serve audiences wherever, whenever and however they use, share and create media.
B. Support public media efforts to develop strategies to address the rapidly changing ways in which people are using media.


III. SUPPORT FOR PUBLIC MEDIA
GOAL: Strengthen the quality of public media’s content and services by supporting strong public media entities that are vital to and reflective of the people they serve.
To achieve this Goal, CPB will pursue the following objectives:
A. Promote and support collaborations and consolidations to increase capacity to provide essential and diverse service.
B. Foster a public media workforce that incorporates the diverse backgrounds, talents and experiences of the American people.
C. Support initiatives and projects that extend the reach of public media to new and more diverse users and creators of content.
D. Work with public media organizations to increase and measure the impact of the services they provide as well as the awareness of the vital role that public media plays in helping communities address important local issues.

Resolution Date: 
Thursday, February 4, 2016
8 in favor, 1 absent

RESOLVED,

The Board of Directors adopts the attached Goals and Objectives.

Resolution Date: 
Monday, June 15, 2015
Unanimously

RESOLVED,

The Board of Directors adopts the attached Goals and Objectives.

FURTHER RESOLVED,

The Board of Directors approves the Strategic Priorities as outlined in the attached.

Resolution Date: 
Monday, September 15, 2014
Unanimously

RESOLVED,

The Board of Directors adopts the attached Goals and Objectives.

Resolution Date: 
Monday, April 22, 2013
Unanimously

WHEREAS,

The CPB Board of Directors adopted Goals and Objectives directing CPB to support "innovation on digital platforms; content that is for, by and about diverse people; and services that foster dialogue between the American people and the public service media organizations that serve them"; and

WHEREAS,

CPB management has supported the Online Video Engagement Experience (OVEE), an innovative digital project that benefits the public media system, with a grant of $955,000; and

WHEREAS,

CPB management recommends additional funding of $575,000 for enhancements to OVEE; and

WHEREAS,

CPB policy requires Board approval for contracts and grants of and over $1 million in total contemplated payments for non-program funding or program related activities;

THEREFORE, BE IT RESOLVED,

That the CPB Board of Directors hereby authorizes CPB management to provide additional funding to ITVS up to the amount of $575,000 to support enhancements to OVEE.

(written consent)

Resolution Date: 
Tuesday, June 12, 2012
Five in favor/one absent

RESOLVED,

The Board of Directors adopts the attached Goals and Objectives.

Resolution Date: 
Monday, June 4, 2012
Five in favor, one absent

RESOLVED,

That the Board of Directors hereby approves the attached Goals and Objectives and FY 2012 Operating Budget for the Corporation for Public Broadcasting.

RESOLVED,

Consistent with this resolution, the President and Chief Executive Officer may, from time to time, make reallocations in the line items of the budget not to exceed ten (10) percent of any line item, provided that such changes are consistent with statutory allocations contained in the Public Broadcasting Act and further provided that the Board is informed in advance of such reallocations through reports from the Chief Financial Officer and Treasurer.

RESOLVED,

Consistent with the authority delegated above, in the event of federal budget action that affects CPB's FY 2012 appropriation, the President and Chief Executive Officer may adjust the overall budget to comply with such action.

FURTHER RESOLVED,

The Board also endorses the accompanying FY 2012 Proposed Business Plan. CPB management will report to the Board of Directors periodically as to the progress made against the CPB Business Plan which the President and Chief Executive Officer may modify as circumstances warrant.

Resolution Date: 
Tuesday, September 20, 2011

RESOLVED,

That the Board of Directors hereby approves the Goals and Objectives and FY 2010 Operating Budget for the Corporation for Public Broadcasting.

FURTHER RESOLVED,

The Board also endorses the FY 2010 Proposed Business Plan. CPB management will report to the Board of Directors periodically as to the progress made against the CPB Business Plan which the President and Chief Executive Officer may modify as circumstances warrant.

Resolution Date: 
Tuesday, September 15, 2009
Unanimously

RESOLVED,

That the Board of Directors hereby approves the attached Goals and Objectives and FY 2009 Operating Budget for the Corporation for Public Broadcasting.

RESOLVED,

Consistent with this resolution, the President and Chief Executive Officer may, from time to time, make reallocations in the line items of the budget not to exceed ten (10) percent of any line item, provided that such changes are consistent with statutory allocations contained in the Public Broadcasting Act and further provided that the Chair approves and the Board is informed in advance of such reallocations through reports from the Chief Financial Officer and Treasurer.

RESOLVED,

Consistent with the authority delegated above, in the event of federal budget action that affects CPB's FY 2009 appropriation, the President and Chief Executive Officer may adjust the overall budget to comply with such action.

FURTHER RESOLVED,

The Board also endorses the accompanying FY 2009 Proposed Business Plan. CPB management will report to the Board of Directors periodically as to the progress made against the CPB Business Plan which the President and Chief Executive Officer may modify as circumstances warrant.

Resolution Date: 
Tuesday, September 23, 2008