Urban Alternative Music Format 2023 Station Applications


Open to CSG-qualified Radio Stations.


October 28, 2022

Grant Guidelines

In 2016, Corporation for Public Broadcasting (CPB) support launched the development of the Urban Alternative music format for public radio. The new format was built by and for a new generation of public radio listeners; a younger, multicultural cohort that would create its own public media mission and sound. The goal was to target an audience between the ages of 18 and 44 and build an innovative service connecting urban audiences through music discovery and community engagement. Deeply grounded in research, the Urban Alternative combined music and information to meet the needs of young diverse audiences, especially millennials and Generation X. In previous phases, CPB supported the implementation of the format by public radio stations in Houston, TX; Norfolk, VA; Denver, CO; Jackson, MS; Milwaukee, WI; and Minneapolis/St. Paul, MN. This request for applications will identify additional community service grant-qualified radio stations to implement the new format with assistance from CPB.

Please download the Grant Guidelines below for detailed information, including application requirements.
PDF icon Grant Guidelines257.76 KB

Application Procedure and General Questions:

All questions must be submitted via email to Jacquie Gales Webb, Vice President, Radio, jgaleswebb@cpb.org. CPB will post responses without attribution. The deadline for submitting questions is Friday, October 7, 2022 at 5pm ET.

Applicants must submit their technical and cost proposals through CPB's Grants Management System. To gain access to this RFP via the Grants Management System, please send an email request to Jacquie Gales Webb, Vice President, Radio, jgaleswebb@cpb.org no later than 5pm ET on Friday, October 21, 2022. CPB will provide access to eligible applicants within two business days. Include the RFP title in the subject line. In your request, please provide your name, title, phone number, organization name, address, and organization web address. (Please note that even if you already have an account in the CPB Grants Management System, you will still need to contact Jacquie Gales Webb to request access to this specific RFP.)

Budget and Proposal submission requirements: The Budget file must be submitted in the excel format with calculations. The Proposal file must submitted in the PDF format. Each uploaded file must be less than 10Mb in size (10000Kb). File names may not contain any of the following special characters: ~ " # % & * : < > ? / \ { | }.

Submissions are due no later than Friday, October 28, 2022 at 5pm ET. CPB will not consider applications submitted after this time.

Due dates:
Submission of Questions - October 7, 2022
Request for Access to Grants Management System - October 21, 2022
Proposal Submissions - October 28, 2022