Minority Audience

Urban Alternative Music Format – Phase 2: Station Applications

The Corporation for Public Broadcasting (CPB) is seeking proposals from public radio stations qualified as Community Service Grant recipients that are interested in attracting the Target Audience using the Urban Alternative music format. Earlier research for this project found that a music blend consisting of hip-hop, R&B and dance genres have broad appeal among multicultural audiences, especially millennials and Generation X. CPB has engaged a Consultant to work with stations to formalize the Urban Alternative format as one of public radio’s core music offerings. This request for proposals will identify up to three stations (Pilot Stations) to implement the new format with ongoing assistance from the Consultant.

Urban Alternative Music Format – Phase 2

The Corporation for Public Broadcasting (CPB) is seeking a company or an individual (“Consultant”) to conduct additional research and provide recommendations and coaching to implement a new Urban Alternative music format, provide assistance with community engagement and development at up to three stations (“Pilot Stations”) in markets to be determined by CPB.

Meeting Facilitator: Organizational Advancement

The Corporation for Public Broadcasting (CPB) is seeking a consultant to facilitate a meeting with CPB personnel and general managers of up to 23 African American public radio stations (AAPRS).  The objective is to assist these stations in: identifying shared goals and ideas; exploring ways to better identify and meet the needs of their audiences and communities; identifying ways they might work collaboratively to improve operational efficiencies; and developing specific strategies each station may implement to meet these goals.

Consultant to Review CPB Funding to Enhance Public Media in Underserved Audiences

The Corporation for Public Broadcasting (CPB) seeks an individual or organization to help maximize the impact of a program focused on support for the needs and interests of underserved audiences. Specifically, the successful applicant will review the five CPB-funded entities which make up the national minority consortia (NMC) to assess their impact on the public media system and the efficiency of their operations, with a goal of providing the best possible content and services to the American people.