The Corporation for Public Broadcasting (CPB) is seeking proposals from public media stations to participate in phase three of Veterans Coming Home™, a digital-first content and engagement project that is helping address and identify successful examples of veterans “Finding What Works” as they transition to civilian life. Priority will be given to stations serving areas with a high veteran population and rural communities where challenges persist. To be eligible for funding, stations must currently receive a CPB Community Service Grant and be in good standing.
CPB expects to fund up to 12 public media stations at $25,000 per grant. Selected station grantees will be required to produce a minimum of three digital-content pieces in collaboration with the national series and engagement producer, The Kindling Group, and lead station, Wisconsin Public Broadcasting for distribution across their varied media platforms. In addition, stations will convene local organizations, leaders, and engaged citizens to increase dialogue around “what works” for post 9/11 veterans’ reintegration.
The Kindling Group will provide management and executive production oversight of the national digital series “Veterans Coming Home: Finding What Works.” Kindling Group will also manage a public engagement and social media campaign, and the Veterans Coming Home website. Wisconsin Public Television (WPT) will act as Lead Station in organizing and coordinating efforts for Veterans Coming Home by providing support to participating stations through webinars and consultations, and by contributing to local content and community engagement activities as part of the national project. Station grantees will serve as co-producers and co-curators of “Veterans Coming Home: Finding What Works.” Station produced content will be used locally and will be considered by Kindling Group for part of the national series and social media campaign.
Video distribution strategy and timelines will be coordinated across station grantees, in partnership with Kindling Group, to achieve maximum reach and engagement around Veterans Day 2018.