Veterans Coming Home: Finding What Works


Open to CSG-qualified TV and Radio Stations.


Mar 02, 2018

Request for Grant Proposals

The Corporation for Public Broadcasting (CPB) is seeking proposals from public media stations to participate in phase three of Veterans Coming Home™, a digital-first content and engagement project that is helping address and identify successful examples of veterans “Finding What Works” as they transition to civilian life. Priority will be given to stations serving areas with a high veteran population and rural communities where challenges persist. To be eligible for funding, stations must currently receive a CPB Community Service Grant and be in good standing.

CPB expects to fund up to 12 public media stations at $25,000 per grant. Selected station grantees will be required to produce a minimum of three digital-content pieces in collaboration with the national series and engagement producer, The Kindling Group, and lead station, Wisconsin Public Broadcasting for distribution across their varied media platforms. In addition, stations will convene local organizations, leaders, and engaged citizens to increase dialogue around “what works” for post 9/11 veterans’ reintegration.

The Kindling Group will provide management and executive production oversight of the national digital series “Veterans Coming Home: Finding What Works.” Kindling Group will also manage a public engagement and social media campaign, and the Veterans Coming Home website. Wisconsin Public Television (WPT) will act as Lead Station in organizing and coordinating efforts for Veterans Coming Home by providing support to participating stations through webinars and consultations, and by contributing to local content and community engagement activities as part of the national project. Station grantees will serve as co-producers and co-curators of “Veterans Coming Home: Finding What Works.” Station produced content will be used locally and will be considered by Kindling Group for part of the national series and social media campaign.

Video distribution strategy and timelines will be coordinated across station grantees, in partnership with Kindling Group, to achieve maximum reach and engagement around Veterans Day 2018.

Please download the Request for Grant Proposals below for detailed information, including application requirements.
PDF icon Request for Grant Proposals167.05 KB

Application Procedure and General Questions:

Applicants must submit their technical and cost proposals through CPB’S electronic grants management system portal. To gain access to the electronic grants management system, please send an email request to Megan Fitzpatrick,, no later than Friday, February 23 at 12 PM ET. CPB will provide access to eligible applicants within two business days. Please note: even if your station already has an account with the CPB’S electronic grants management system portal, you must still contact Megan to request access to this specific RFGP.

All questions must be submitted in writing to Fiona Macintyre, Director, Education CPB will post all responses without attribution.

A webinar regarding the request for grant proposals and application submission process will be held on Thursday, February 15at 1:00 PM ET. You must register for the webinar prior to participating no later than, Wednesday, February 14 at 12 PM ET.

To register for the webinar:

Questions from Potential Respondents, with CPB Answers:

FAQ Topic: 

The RFP refers to veterans post-9/11. Should the profiled veterans be connected to 9/11 in some way?

The focus of this grant is contemporary veterans who have served after 9/11 and have successful stories about “what works” for them, specifically around employment. The term “post 9/11 veteran” is the term used to define U.S. service men and women who have served since 9/11. It is a common term used within the VA, veteran service organizations, veteran educational benefits (post 9/11 G.I. Bill) and veterans as they identify their time of service among their peers.

The RFP indicates that stations should produce 3 pieces of digital-first content. Is there an ideal length for that content?

One of the three pieces of content should be between 3-5 minutes in length; the other two can be shorter/sharable content (short clips/motion graphics etc.)

Does the project incorporate audio-only content, or is this strictly a video-driven project?

The project may be either audio or video content.